PPC can have a major – positive – impact on most businesses and brands.
If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.
Research and Planning
One of the most important parts of our process is the research. During this phase GenX does extensive research into your target audience, finding out who they are, what their interests are, what drives them to make a purchase, and more importantly what drives them away from.
Design and Launch
Designing the campaigns based on our research is what sets us up for success.
Review and Optimize
No camapaign is done after the first launch,. During the 3rd stage we dive deep into the insights of each campaign, optimizing accordingly.
Whether through Social Media or Google Adwords, PPC campaigns are the number one driving factor to increase sales and scale brands. Benefits of PPC ads include:
Trackable and Measurable
Quick entry into the market
Narrowed Targeting abolity
Drives High Quality Leads
Multi-layered Targeting Options