Email Marketing 101: For eCommerce Brands
Updated: Jan 26
Welcome to the definitive guide on email marketing for your brand.
This guide is for brand owners who want to:
Use email campaigns as a profit driver
Increase store revenue
Boost website traffic
Benefit from an affordable form of marketing
Let’s get started!
What is Email Marketing
As an online business owner, you want to increase your store’s traffic as much as possible.
Furthermore, you want to constantly remind previous website visitors about your brand.
That’s exactly what email marketing does.
Email marketing is one of the best ways to communicate with potential and previous customers. It’s also a way to stand out in the growing field of eCommerce.
You may think that email marketing is simply sending a weekly marketing newsletter that the receiver instantly deletes without reading.
That may have been true in the old days, but email marketing has evolved into a marketing powerhouse.
Nowadays, there are all sorts of effective emails you can send.
Best of all, you can set up your email marketing so that it’s completely automatic.
Innovation in marketing platforms has allowed email marketing to be fully automated. This means that emails will get automatically sent out based on certain “triggers” that you’ll set up.
We’ll dive deep into how to set up email campaigns further along in this guide. But for now, it’s important that you understand what email marketing is and how it can benefit your dropshipping store.
In summary, email marketing:
Allows you to engage with customers and drive traffic to your online dropshipping store
Helps you build strong relationships with your audience as well as boost sales
Is cost-effective, easy to set up, and can bring amazing results
Why Email Marketing is Important For Dropshipping Stores
Email marketing is still ranked as the most effective marketing channel.
Furthermore, it has the highest ROI (return on investment) and customer acquisition rate.
Let’s take a closer look at the other reasons.
Reason 1) Growing Your Brand & Trust
As a brand owner, you will have definitely realized the increase in competition over the past couple years. Since setting up a eCom store is simple, you’re competing against new people every day. (e.g dropshippers)
This brings higher Facebook advertising costs and less potential customers.
For this reason, it’s important for your brand to stand out. But the problem is, it can be hard to do this.
Most new visitors to your dropshipping store will leave your store without purchasing anything and never come back.
That’s why you have to do something special to keep them engaged. In this case, we will achieve customer retention with email marketing.
Building an email marketing list and delivering valuable content allows you to retain traffic.
You already worked so hard with your Facebook ads to get the traffic in the first place. So, why not put a little bit more work into keeping them connected?
Reason 2) Automatically Increase Traffic & Sales
In any business, the main priority is sales. Luckily for you, that’s also the main priority of email marketing.
According to many marketing studies and our own experience, around 98% of customers leave your store without purchasing anything.
Furthermore, around 70% of customers abandon their carts before purchasing anything.
Because of this, email marketing is extremely important.
Email marketing allows you to reach out to people who were on the edge about purchasing an item. You can give them the extra push they need into coming back to your store.
Whether it’s through an abandoned cart email or promotional email, your potential customers will always be reminded to come back.
Reason 3) Affordability
One of the best parts of email marketing is that it’s affordable. Compared to regular Facebook ad campaigns, email marketing is much more inexpensive.
The email marketing cost structure is usually based on how many emails you have on your email marketing list. So, the more customers on your list, the more expensive it is.
Also, you can expect to pay once a time every month, like a Netflix subscription.
Reason 4) Data-Driven with Measurable Results
Being able to see the results of your campaigns is extremely important in marketing. You want to know how your campaigns are performing and what you can change to improve them.
Luckily, email marketing is very data-driven. You will always be able to see how your emails are performing. For example, you’ll be able to see email marketing KPIs like open rate, bounce rate, opt-out rate, click-through rates, etc.
You can then adjust your email flows based on the information you see.
Concluding Email Marketing for Dropshipping
At this point, you should have a better idea of why Email Marketing is important.
Don’t get discouraged if you don’t start seeing results immediately. Check the statistics of your email campaigns and see what you can modify to improve the results.
For example, if your email open rate is low, you can change the subject line in your emails.
Furthermore, if the open rate is high but conversion is low. You can try offering a different discount or change the email design.
There’s dozens of different things you can test and change in your email marketing strategy.
If this is something you need help with, book in a discovery call here.